Photography
Having a distinct and professional image for a product or food increases the chance of its spread and demand by its viewers more compared to the products or foods that are displayed through regular images that do not show their details or do not excite the viewer to acquire these products or food.
Therefore, Turaco Media team provides you a beautiful product and food photography services that make your business more widespread and in demand by customers.
Why Photography is So Important for Businesses
A picture is worth 1000 words. And when it comes to business, it’s worth more–revenue. Good photography can make or break a brand. That’s why photography is so important for businesses.
Social Media
In the digital age, photography (and video content) are a must for good social media accounts. So if you’re chasing your customers on Facebook or Instagram, get a head start and use compelling images. In fact, Facebook posts with photos get 2.3 times more engagement than those that don’t. Because of Facebook’s algorithm, if your business’ posts aren’t getting engagement, they’re not being seen.
And let’s not forget that Instagram has 1 billion active users. You can’t gain any traction on IG without engaging photos.
In addition, social media can be a great recruiting tool for your company. And it can save your company money too. Companies that have a strong employer brand reduce hiring costs by 43%. How do you create a strong employer brand? You post great photos of your company culture on social media (and company website)! Highlight fun team outings or office life, and you can let your employer brand recruit for you.
eCommerce
Obviously, photography is a big aspect of branding. But do you know it’s critical for eCommerce too? Why? Because your image can speak to your target audience. For starters, you can incorporate brand standard colors in your shots to create brand recognition.
Also, your photography can inspire its viewers to take action. Good photos create a mood. Within that mood, an emotion occurs, and this drives potential customers to become customers. For example, if you’re a tile company, a great product photo can give people a sense of home. They become relaxed, and inspired to purchase your tile.
So if you’re looking to help your business, it’s time for you to get the best photos it can get. Turning your business into a recognizable brand is one of the biggest reasons why photography is so important for businesses.
